To-do's before launching your first dynamic campaign

Make sure to follow these rules before launching your campaign to not land in spam and ruin your results:

• Email inboxes need to warm up AT LEAST 2 weeks.

  • If you use tools like Instantly, make sure that the Health Score of the inboxes never falls below 97%. If they do, don't use them in campaigns, and let them warm up so they reach above 97% until you use them again.

• Never send the videos in the first email.

  • Unless you have set up an advanced infrastructure and keep the sending limits extremely low, to do this correctly, you need to be 100% sure on how to do this.

• Keep your overall sending limits low:

  • <10 Campaign email/inbox / day

  • 20 Warmup emails/inbox / day

  • Maximum 4 inboxes per domain

  • Never send videos in the first email

  • Only prospects with verified inboxes

• Have robust warmup settings: (example below is based on Instantly.ai's settings)

  • Increase per day = 1

  • Daily warmup limit = 20

  • Reply rate % = 35%

  • Weekdays only = Disable

  • Read emulation = Enable

  • Open Rate = 85%

  • Spam Protection = 100%

  • Mark Important = 20%